I'm building a small website called "Loading..." - (work in progress - making with Cursor)
Shout out: This was inspired by Josh Puckett's - Interface Craft. His (amazing) work feels very soulful and personal.
Its built around a simple idea: what if a loading screen could mean something?
The experience opens in a warm dark room, with a small stack of cards laid out in front of you. Each card holds two things at once: a theme and an emotion. One might feel like a VHS tape on a Sunday evening. Another like a DOS terminal. Another like a film countdown for the version of yourself you promised you’d become.
When you pick a card, it doesn’t just open. It transports you. The whole world shifts into that card’s aesthetic, sound, pace, and feeling. Every card is its own little universe, built to delight first, then quietly leave something emotional behind. The interaction always belongs to the world itself, so a VHS card rewinds, a cassette clicks, a terminal waits for exit and so on.
At its heart, Loading... is about the space between cold systems and warm human feeling. It takes the language of progress bars, old machines, and nostalgic interfaces, and uses it to talk about real things: time, regret, friendship, work, memory, longing, becoming. Each card is a tiny authored moment.
I want it to feel cinematic, tactile, a little funny, a little melancholic and human.
Have a lot of cards (and worlds) to go, but here are 2 cards I completed.
PS: The sounds here of course, were added during editing. But the sounds in the website closely mimic it. Part of the website's experience are the sounds!
More to come 🙌

